Bowen Arrow Brand Identity System
Bowen Arrow is a fictitious men's formal wear company located in the Doylestown, PA area, created by fictional person Floyd Bowen. Bowen Arrow provides affordable men's luxury pieces, custom fitting, and is both a brick-and-mortar and online store. Their brand shows through in their custom stationery and formal applications; the style guide addresses the rules regarding their brand identity.
![](designs/bowen-stat.jpg)